Product Commercialization Case Study: Launch Strategy and Plan for Emerging Biotech
Client Situation This small, public biotechnology company was approximately 24 months out from launching its first asset and had just hired…
It has never been more challenging for biopharma companies to effectively commercialize their products, and missteps can have enormous consequences. EVERSANA MANAGEMENT CONSULTING works with clients in a range of capacities to support successful product commercialization, including:
- New product planning
- Launch readiness assessment and planning
- Product strategy
- Payer, pricing, and market access strategy
- Commercial capability development and enhancement